Statistics.
In our previous data study on the initial effects of the pandenmic on our business, we outlined increased sales due to the public’s growing leeriness of COVID-19, starting from February 23, 2020 when the news coverage became ominous.
That’s only part of the story, however, because over the last 18 months, we’ve experienced a particularly charged election year, BLM protests amid calls to “defund the police,” a contentious transfer of power, and most recently a surprise ban on popular Russian ammo.
These events in particular, set against the backdrop of the ongoing response to the pandemic, resulted in demand spikes. Looking at the data below, you’ll get a sense of a high level trend during the pandemic and then see how that trend changed during certain specific time periods, like the BLM protests, when already-elevated demand went up even more.