LAS VEGAS (Reuters) – Entrepreneur and fashion designer Anna Taylor is trying to bring back the corset — not to revive Victorian lingerie but to give women a place to carry their handguns.
Anna Taylor, founder and CEO of Dene Adams, displays a concealed-carry holster for women at the SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas, Nevada, U.S., January 22, 2019. REUTERS/Steve Marcus
“I don’t know that the corset’s ever been out of fashion, but it’s never been so useful,” Taylor said in Las Vegas at this year’s SHOT Show, the largest trade show for the firearms industry.
After overlooking the women’s market for years, the firearms industry now sees women as the drivers of growth. Gun sales have declined since peaking in 2016, with companies like Remington Outdoor Company Inc going through bankruptcy reorganization last year, but the women’s share of the market has been growing.
Women have led the change, both as consumers and as entrepreneurs in the world of accessories, forcing gun-makers to follow their lead.
by Daniel Trotta