There’s an interesting report out about ICE changing how it recruits. Instead of the usual corporate-style hiring ads, they’re spending around $100 million on a campaign designed to reach gun owners, veterans, and people who see themselves as patriots.
If you’re a lover of all things firearms related—and face it, who among the TTAG faithful isn’t—you might just be getting a recruitment advertisement over social media soon. And don’t be surprised if it comes by way of the U.S. Immigrations and Customs Enforcement (ICE).
According to a not-so-flattering Washington Post report, ICE is planning to spend $100 million over the next year to recruit “gun rights supporters and military enthusiasts” through online influencers and geo-targeted advertising campaigns.
“The spending would help President Donald Trump’s mass-deportation agenda dominate media networks and recruitment channels, including through ads targeting people who have attended UFC fights, listened to patriotic podcasts, or shown an interest in guns and tactical gear,” the Post reported, citing an internal ICE document.
In passing President Trump’s One Big Beautiful Bill last July, Congress tripled ICE’s enforcement and deportation budget to about $30 billion, prompting a hiring spree that officials say is necessary to carry out the Trump administration’s promise of the biggest mass deportation in American history. According to the Post, administration officials set a goal of 1 million deportations within the first year of Trump’s term.
By Mark Chesnut

