South Dakota just became the 19th state to prohibit the use of Merchant Category Code 5723 to track customer transactions in the state. There are another six or seven states that would probably enact their own prohibitions if they thought there was a pending need.
This whole mess got started when Priscilla Sims Brown, apparently having nothing better to do, began lobbying the the International Organization for Standardization (ISO) to approve a new Merchant Category Code (MCC) specifically for gun dealers. Sims Brown was, and still is, the CEO of Amalgamated Bank, a WOKE financial institution in New York.
The ISO created the new code, 5723, in September 2022 and it became effective on July 1, 2024. Previously, gun dealers had been lumped in with other categories of merchants, such as sporting goods or even general merchandise retailers.
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By Bill Cawthon